Apple has been witnessing a decline in the revenue that it generates from its wearables, and will continue to see a further decrease, according to estimates from Bloomberg. Renowned industry insider Mark Gurman, in his newsletter Power On, shares why he thinks that the company should consider making a smart ring.
A new, much subtler segment

Some people just don't want to wear an Apple Watch. | Video credit — Apple
Gurman argues that a lot of consumers aren’t comfortable wearing a smartwatch, mostly because they don’t like wearing watches at all. I agree on that point, as I’m one of those people. A watch, for many, is a very obtrusive accessory, especially when going to bed.
Furthermore, people who do use the Apple Watch often change around the band to accompany their current outfit. For some users, this may be a hassle that stops them from buying a smartwatch in the first place. A ring, on the other hand, would be a simple enough accessory to just slip on when leaving the house.
But perhaps most importantly of all, an Apple smart ring would be something new. The company is already working on AI-powered smart AR glasses. In fact, that’s CEO Tim Cook’s latest obsession. But a ring would be something to add to Apple’s wearables department right away, something that would attract new attention from consumers who are bored with smartwatches.An Apple ring can also work in tandem with the Apple Watch, for those users who own both products. The Apple Watch, thanks to its screen, still bombards users with notifications all the time. A ring would circumvent that, truly becoming a product that helps you decrease screen time.And there’s something else that a smart ring would be excellent at too.
A ring for the Apple Vision Pro
