Home    >    Apple is challenging the new reality it was forced into

Apple is challenging the new reality it was forced into

Apple has officially appealed the €500 million fine (roughly $586 million when directly converted) handed down by the European Commission earlier this year, showing it's ready to fight the EU over what it sees as unfair treatment.This all goes back to the Digital Markets Act (DMA) – a sweeping EU law passed in 2022 designed to keep tech giants in check. According to the Commission, Apple broke the rules by restricting how app developers can steer users toward cheaper deals outside of its App Store – a move regulators say hurts competition.In April, the Commission slapped Apple with a big fine and told the company to update its App Store policies or face even more penalties. Apple wasn’t happy about it then and it’s doubling down now with a formal appeal to the EU’s second-highest court.
– Apple, July 2025
However, to be clear, Apple did comply with the EU’s demands. In late June, the company tweaked its App Store rules to let developers guide users toward alternative payment options outside its system. And these changes came just in time to avoid daily fines while the appeal moves forward.But Apple also introduced new business terms for those outside-the-App-Store transactions and not everyone is thrilled. Some developers say the updated policies are still too limiting – or too expensive – even if they technically follow the letter of the DMA.

Apple vs EU: Who’s got the stronger case here?

Themobiletechus

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Themobiletechus.