Perhaps the biggest reason that the Apple Vision Pro didn’t meet sales expectations is the fact that it was simply too expensive for most consumers. Its high price tag of $3,499 was due to it being an over-engineered first generation device as well as extras like EyeSight: the exterior display that shows the user’s face.
The Vision Pro also doesn’t come with dedicated controllers and still doesn’t have a lot of content for its users to watch. A lack of support for today’s best VR games, due to the lack of controllers, also hurt its chances against rivals like the Meta Quest 3. Apple wanted to approach Mixed Reality in its own way but that didn’t work and now the company needs to address all of the aforementioned concerns for the Vision Pro 2 in my opinion.Especially now that Samsung is working on Project Moohan and the Vivo Vision is also coming out very soon. Both these headsets look very similar to the Vision Pro and will probably come with support for VR games at launch.If the Vision Pro 2 launches this year it’ll be a nice and unexpected surprise but I fear that the current trade war may make the headset even more expensive than its predecessor.